For patients with fingertips with ulcers this small bottle made a big difference in daily practice. And how to tell this story better by making the medium the message?

For a Dutch pharmaceutical company we created an integrated campaign to make healthcare practitioners aware of this new packaging for one of the existing products. 

The bottle became the hero of the show, creating awareness on the positive impact of this simple yet brilliant solution.

Interested in how your product could become the center of attention? Contact us for an open-ended introduction!