The ultimate
tribute to our skin

In search of lost love.

It's that one suspicious spot that had the skin cancer patient worrying. The general practitioner wasn't sure. Nor was the dermatologist. The skin was tested, frowned upon and maybe even cursed by the patient after diagnosis.

In our campaign we aim to restore the often slightly disturbed relationship between skin cancer patients and their skins. Patients were invited to write a poem or tribute to or about their skin, which we later hand painted on their naked bodies. A vulnerable yet thankful and powerful message. The artwork was implemented in all patient communication and opened doors to talk about the emotional impact of this horrible disease.

Interested in how we could make your health care communication more sincere and impactful? Please feel free to contact us for an open-ended introduction.

The ultimate
tribute to our skin

In search of lost love.

It's that one suspicious spot that had the skin cancer patient worrying. The general practitioner wasn't sure. Nor was the dermatologist. The skin was tested, frowned upon and maybe even cursed by the patient after diagnosis.

In our campaign we aim to restore the often slightly disturbed relationship between skin cancer patients and their skins. Patients were invited to write a poem or tribute to or about their skin, which we later hand painted on their naked bodies. A vulnerable yet thankful and powerful message. The artwork was implemented in all patient communication and opened doors to talk about the emotional impact of this horrible disease.

Interested in how we could make your health care communication more sincere and impactful? Please feel free to contact us for an open-ended introduction.

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